by Elizabeth Dempsey | Jul 6, 2020 | Uncategorized
PPC or Pay Per Click is an advertising model where you pay when a person clicks on your digital ad. Everyday business owners and marketing directors, run advertisements in various places on the internet. Some find these ads more successful than a magazine or billboard...
by Elizabeth Dempsey | Oct 29, 2019 | Digital Marketing Strategy, Social Media Marketing
Many businesses are aware of the need for a social media marketing, but have a hard time determining which social media platform is the best to market their business. Here are some figures from May of 2019: Facebook: 2,375 billion users YouTube: 1.9 billion users...
by Elizabeth Dempsey | Oct 17, 2019 | Get Found on Google, Online Digital Advertising
SEO, SEM, PPC, NAP… The alphabet soup of digital marketing and the industry jargon we use can be frustrating. Let me apologize for the nerd fest that happens when someone asks me what I do. Then let me spend some time unraveling the terms, but more importantly, give...
by Elizabeth Dempsey | Oct 15, 2019 | Website Design
You’ve decided to build your own website. Many people choose this option in the beginning of marketing their business. Whether someone is building a website for your company or you are building it, you need to gather as much information as possible about the...
by Elizabeth Dempsey | Mar 8, 2019 | Digital Marketing Strategy, Online Digital Advertising, Visual Branding, Website Design
There are a few basic decisions you should make when trying to develop your visual branding for your digital marketing strategy. Choose a simple color palette: Monochromatic, Analogous, or Complimentary. This will include 1-2 primary colors and 2-3 secondary colors...
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