by Elizabeth Dempsey | Oct 17, 2019 | Get Found on Google, Online Digital Advertising
SEO, SEM, PPC, NAP… The alphabet soup of digital marketing and the industry jargon we use can be frustrating. Let me apologize for the nerd fest that happens when someone asks me what I do. Then let me spend some time unraveling the terms, but more importantly, give...
by Elizabeth Dempsey | Mar 8, 2019 | Digital Marketing Strategy, Online Digital Advertising, Visual Branding, Website Design
There are a few basic decisions you should make when trying to develop your visual branding for your digital marketing strategy. Choose a simple color palette: Monochromatic, Analogous, or Complimentary. This will include 1-2 primary colors and 2-3 secondary colors...
by Elizabeth Dempsey | Feb 22, 2019 | Digital Marketing Strategy, Email Marketing, Get Found on Google, Online Digital Advertising, Social Media Marketing
The internet changed the face of advertising. In prior years, businesses might invest in billboards or advertising in local magazines, newspapers, and local directories. We now live in a age where people sitting in the doctor’s office are more likely to be looking at...
Recent Comments