Articles
What is digital marketing?
The internet changed the face of advertising. In prior years, businesses might invest in billboards or advertising in local magazines, newspapers, and local directories. We now live in a age where people sitting in the doctor’s office are more likely to be looking at their phones than the newspaper. After the advertising industry got over their shock that they had to learn how to find customers on the internet, digital marketing practices began to emerge.
Pay Per Click – Google Advertising
PPC or Pay Per Click is an advertising model where you pay when a person clicks on your digital ad. Everyday business owners and marketing directors, run advertisements in various places on the internet. Some find these ads more successful than a magazine or billboard...
What is the best platform for social media marketing?
Many businesses are aware of the need for a social media marketing, but have a hard time determining which social media platform is the best to market their business.
What is Search Engine Marketing?
SEO, SEM, PPC, NAP… The alphabet soup of digital marketing and the industry jargon can be frustrating. Let me apologize for the nerd fest that happens when someone asks me what I do. The goal of SEM is that a potential customer will find your business when someone “googles” a phrase that might result in finding your organization.
DIY Website Design
You’ve decided to build your own website. Many people choose this option in the beginning of marketing their business. Whether someone is building a website for your company or you are building it, you need to gather as much information as possible about the business. Here are some tips to get you started.
Branding: A Marketing Plan for Your Business
Your brand is bigger than just a logo.
Branding involves a philosophy or a story.
It involves a commitment to consistency and customer loyalty.
Your mission should speak through your brand.
It’s how you let new customers know who you are.
Visual Marketing Strategy for Branding Success
There are a few basic decisions you should make when trying to develop your visual branding for your online marketing strategy. Because 80% of your brand recognition comes from the color, you should start with choosing colors.
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